Brands We Represent
Your Brand Partner
We’re your exclusive sales agent and advocate, creating awareness, trial and purchase intent, and working to increase operator revenue and profit margins through our influence with partners brands, packages and programs.
An FAFH Expert
We leverage nearly 50 years of experience in independent segments of food-away-from-home to create and execute programs and strategies that deliver organic, profitable and sustainable growth for our partners.
More than a Broker
We tailor programs that meet the needs of each wholesaler and its customers. Our recommendations and unique solutions have been delivering results for leading consumer packaged goods brands since 2004.
Your Feet on the Street
We serve as an extension of the brand, acting as a sales agent to create brand awareness, trial and purchase intent. We become your feet on the street for in-outlet execution, from promotions to merchandising and messaging.
Our team’s knowledge, experience and track record are unmatched in non-traditional food-away-from-home consumption channels. Our parent company’s founder helped pioneer the mobile food industry in the late 1960s and owned independent food-away-from-home outlets across the US: vending, cafeterias, catering, bodega, small retail stores, and Latin import distributors. CMG capitalizes on this experience on behalf of our clients.
Unlike core, traditional customers, independent segments of the food-away-from-home channel form a vast, unconnected and highly relationship-driven community. Many CPG companies, whose limited resources are stretched, find the channel’s scope and fragmented nature difficult to manage.
Influencing the buying decisions of these unconventional customers requires an in-depth understanding of their unique daily business interactions, evolutions and needs. You need to be able to engage independent food-away-from-home decision makers of all types while leveraging your existing distribution network.
CMG has developed unmatched know-how and relationships that we leverage on behalf of the brands we represent. We understand the independent food-away-from-home customer mindset and can tailor service and execution for the unique needs of independent foodservice operators and distributors.
As a result, we can provide our clients the right marketing, sales, pricing and sampling programs. We don’t need to guess or use second-hand information to create effective brand strategies. Instead, we leverage our resources to deliver effective growth and maintain a consistent brand presence in unconventional channels.
President and Chairman of the Board
Over his 35-year career, Hal Kravitz has been recognized as a transformative business leader in the beverage and CPG industries who brings a breadth of business and industry knowledge to those he works with. Hal spent more than 30 years as a leader within the Coca-Cola System, holding roles in general management, strategy, operations, marketing, sales and revenue management. Since leaving Coca-Cola in 2013, Hal has focused on helping emerging beverage brands drive growth and profitability. He was a founding member of InterContinental Beverage Capital, a New-York-based merchant bank focused on advisory services and investment in the CPG and beverage industries, and served as CEO and Board member of AQUAhydrate, a premium bottled water company. Hal currently serves as Chairman of the Board and President of Certified Management Group, Inc., an outsourced sales marketing and brand management company. He also serves on the boards of Celsius Holdings Inc., a growing fitness beverage, and Rocky Mountain High Brands, a maker, marketer and seller of CBD products.
Chief Operating Officer
Pete brings more than 30 years of CPG leadership experience to CMG. Under his leadership, the company has tripled in revenue, established a highly leverageable national footprint and dramatically expanded its client base while sourcing organic growth for existing clients. Pete has been instrumental in establishing CMG’s early mover status as an outsourced sales and marketing agency and brand management company focused on high-growth, independent segments of the food-away-from-home channel. Before joining CMG, Pete was vice president of sales for DS Waters. He spent 14 years at Coca-Cola Enterprises in sales and operations leadership roles of increasing responsibility and began his career with Frito-Lay, where he spent 11 years. Pete holds a bachelor of science degree in Industrial Engineering from Texas A&M University.
Chief Growth Officer
Doug Middlebrooks joined CMG after retiring from a 30-year career with the Coca-Cola System, during which he built a reputation as an innovative team leader, a strategic business plan architect and a market-focused problem solver. After beginning his career with the Minute Maid Company in Houston, Texas, in a sales and merchandising role, he held a variety of sales and marketing positions with Coca-Cola, including both Foodservice and Retail Customer Sales, and Bottler management roles. Most recently, Doug held leadership positions within Coca-Cola’s Marketing and Commercial Leadership functions, including channel planning, brand operations, commercial execution, and retail shopper marketing. Doug is a graduate of The University of Texas at Austin, earned his MBA from Rollins College and currently resides in Smyrna, GA.
Vice President - Dedicated Sales
Eric Anderson brings over 25 years’ experience in sales, marketing, product and channel strategy with a concentration on the CPG industry. During his 15-year career in the Coca-Cola system, Eric held positions of increasing responsibility in sales, product commercialization, SKU management and product and channel strategy. As director of channel strategy for the Coca-Cola Company, Eric was responsible for delivering a comprehensive product, package and channel business plan for execution with national mass merchandiser and grocery retailers. Eric earned his bachelor’s degree from the Bellisario College of Communications at Penn State University.
Brenna Rodriguez, SHRM-CP
Human Resources Manager
Brenna brings more than 10 years of human resources experience to CMG with previous emphasis in the Healthcare and Biotechnology industries. By strategically partnering with all levels of leadership, Brenna has led and implemented organizational initiatives focused on employee engagement, performance management, leadership development, and talent acquisition and retention. Brenna thrives on collaboration, challenge, and creativity in the workplace. She is a graduate of The University of Texas at Dallas.
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